Flex Watches creative and appealing approach to raise awareness toward people with disabilities deserves recognition. We were introduced to the Flex Watches campaign during a commercial break of MTV’s ‘Beavis and Butthead’ TV Show. In an appealing and mainstream manner, the commercial highlights the core message of the product: 10 colors | 10 charities | 10 percent. When exploring Flex Watches Website, we were more than thrilled to learn that the white watch represents Life Rolls On Foundation.
“Life Rolls On Foundation is dedicated to assisting and inspiring young people affected by spinal cord injury and uses action sports as a platform to demonstrate infinite possibilities despite paralysis. Its signature program, They Will Surf Again, empowers paraplegics and quadriplegics to surf with the assistance of adaptive equipment and dedicated volunteers. In addition to providing unique quality of life programs, Life Rolls On fosters spinal cord injury awareness and offers outreach to individuals and their families at the onset of injury.”
Watch the commercial below to learn how Flex Watches is successfully reaching their goal “to raise awareness for the 10 charities”.
Flex Watches from Flex Watches on Vimeo.
Triumph at Carville (2008) John Wilhelm (Director), Sally Squires (Director)| Rated: Not Rated
Marwencol (2010)
Blindsight (2006)
